What is SEO? What are the important types of SEO methods?
What is SEO?
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04-Jun-2025
Updated on 06-Jun-2025
Mahee Pandey
06-Jun-2025Search Engine Optimization (SEO) is a set of actions performed to improve your website’s structure and content, so your web pages can be discovered and appear when people search for related topics on search engines like Google.
Here’s the deal, Google or any official body hasn’t set a fixed list of SEO types. But if you observe how top brands and seasoned digital marketers approach it, there’s a clear pattern. They commonly focus on three core pillars of SEO that truly make a difference. And those are:
On-Page SEO
On-Page SEO refers to an activity making changes or improvements inside your website so that Google (or other search engines) can understand it better and show it to more people according to what they search.
If your content isn’t clear or optimized, Google won’t know how to rank it and users won’t stick around. Strong on-page SEO helps your site rank higher, load faster, and deliver a better experience for visitors.
Key Elements of On-Page SEO:
Now here comes the technical thing, but don’t worry it is very easy to understand. Headers are used to organize your content into sections.
They make your page look easier to read and help search engines to
understand what’s important.
There’s no one-size-fits-all way to measure content quality every business, website, or platform has its own standards. But based on what leading brands and marketers rely on, here are the top 3 factors that consistently help content stand out from the crowd.
Your content should feel like it was made just for them. You need to Understand their pain points, interests, and questions & when you achieve that, then give them answers, insights, or inspiration they actually care about.
Don’t just inform people try to influence them. Strong headlines, clear calls-to-action, and persuasive storytelling can turn casual readers into loyal customers or leads.
Stand out as a credible voice in your industry. When your content reflects depth, reliability, and relevance, people and search engines will start to see you as a go-to authority or expert.
Since not everyone uses a computer, and many people use mobile phones to browse the internet, a mobile responsive design helps businesses make sure their website works well for everyone. This improves user experience, helps reach a wider audience, and increases online visibility.
A quicker site means visitors won’t get annoyed waiting, and they’re more likely to stay, explore, or even buy something. Plus, search engines like Google reward fast websites by ranking them higher. So, it’s not just about speed it’s about keeping your audience happy and staying on top in search results. The faster your site, the better the experience and the better the results.
Off-Page SEO
Off-Page SEO is everything you do outside your website to build its reputation, trust, and authority online. Think of it like your website's reputation score in the digital world the more others talk about you (in a good way), the more Google and people trust you.
No matter how good your website is, if no one else is vouching for it, Google won’t either. Strong Off-Page SEO tells search engines: “Hey, this site is legit. Others trust it. You should too.”
Key Elements of Off-Page SEO:
1. High‑Quality Backlinks: It could be Backlinks, or inbound links, are hyperlinks from one website to another. When reputable websites link to yours, it’s like a seal of approval that tells Google: “This site is worth trusting. High-quality backlinks are links from trustworthy and relevant websites that point to your website. They act like "votes" in the eyes of search engines, proving that your content is valuable.
2. Brand Mentions:
A brand mention is when your business name gets talked about online whether it’s on a website, blog, forum, or social media platform even without a clickable link. Search engines still pick up on these mentions and treat them as signs that your brand is relevant, credible, and worth trusting.
3. Social Media Engagement:
Social media engagement is all about how your audience interacts with your brand on platforms like Instagram, LinkedIn, X (Twitter), and Facebook. It's not just about posting, it's about starting conversations, getting likes, shares, comments, and building real connections.
"Every like, comment, and share turns up the volume on your brand’s voice because when your audience engages, your brand gets heard."
4. Online Reviews:
Online reviews are like stories which the customers talk about your business shared on platforms like Google Reviews, Yelp, or Trustpilot. These aren’t just comments; they’re trust signals that influence how people see your brand and how search engines rank you locally.
5. Guest Blogging & Influencer Outreach:
Guest blogging is when you write valuable content for other websites in your industry, while influencer outreach means teaming up with well-known voices in your space to share your brand with their audience. Both are smart ways to grow your presence, earn trust, and get powerful backlinks.
It’s not just about traffic it’s about trust. When respected websites or influencers feature you, it’s like getting a public recommendation.
Technical SEO
Technical SEO is all about the behind-the-scenes setup of your website that helps search engines find, understand, and rank your content better. It’s not about writing content it’s about making sure your website is fast, secure, mobile-friendly, and easy for search engines to crawl and index.
Think of technical SEO like the foundation of your house. No matter how beautiful the inside looks (your content), if the plumbing, wiring, or structure is weak, things will break down. A solid technical setup means search engines and people can access your site smoothly.
Key Elements of Technical SEO:
1. Mobile friendliness check: Mobile friendliness means your website is designed to look and work great on smartphones and tablets. A mobile-friendly site adjusts smoothly to smaller screens without making users pinch, zoom, or squint.
People today live on their phones most of the time So, if your site doesn’t load properly or feels clunky on mobile, visitors will bounce off in seconds and then you’ll not only lose traffic but also trust at the same time.
2. Page Speed Performance: Now days no one likes waiting anymore. people expect a site to load in under 2 seconds. Page speed refers to how fast your website loads and becomes usable when someone visits. It’s not just about loading something it’s about loading everything quickly and smoothly.
3. Crawlability & Indexability: Crawlability refers to how easily search engine bots (like Googlebot) can navigate through your website where as Indexability is whether those pages that are crawled can actually be saved (indexed) and shown in search results. Together, they decide if your content even has a chance to rank or not.
4. HTTPS security Status: HTTPS (Hypertext Transfer Protocol Secure) is the secure version of HTTP. It encrypts the data exchanged between a user’s browser and your website ensuring that information like passwords, payment details, or personal data stays private and protected.
Google made HTTPS a ranking factor, meaning secure sites are more likely to appear higher in search results. But beyond SEO, it’s about building trust. No one wants to browse or buy from a site that looks risky.
5. No duplicate content or redirect loops: Duplicate content is like submitting the same assignment twice under different names. And redirect loops? That’s like giving someone directions that just send them around in circles.
Imagine walking into a store and seeing the same product on 10 shelves with different names that’s confusing, right? Duplicate content does the same to Google. And redirect loops? That’s like being sent in circles with no way out. Both hurt your SEO big time.